Hong Kong Jockey Club
140th anniversary website

Worked with HKJC’s brand and digital teams to craft bilingual content for their 140th anniversary microsite — from writing up people stories to translating brand stories. Other ongoing support includes writing eDMs, e-newsletters, SEO copy, press releases, brochures, and web copy across various initiatives.

Asahi Singapore

#AsahiSuperDry social campaign

Crafted a series of social media posts for Asahi Singapore’s TVC launch campaign, featuring a special appearance by Daniel Wu. The multi-channel rollout celebrated the brand’s signature “Karakuchi” character with bold, refined flair.

La Prairie
Caviar Dinner Remastered menu 

Collaborated with La Prairie on the copy curation of their fine dining menu to exclusive guests. The food tales exemplify the ethos of 'timeless beauty' that is at the core of La Prairie's brand philosophy.

Cathay Pacific 

‘The difference is in the detail’
F&B campaign, Destination guides,
"Greener together" videos, '24 safety video,
'25 CX careers site revamp (coming soon)

Supported multiple brand and digital projects, from social media, KV to banner copy. 

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Ongoing support includes drafting social copy, subtitling, eDMs, and landing page content.

Finnair

Transcreation and localisation of Finnair’s website, cabin brochures, newsletters, and marketing materials for the Hong Kong market — ensuring tone, cultural nuance, and brand voice remained seamless across all customer touchpoints.

Samsung

Galaxy AI’s ZH–EN idiom bank

Contributed to the development of Samsung Galaxy AI’s Cantonese–English idiom bank in 2024, helping the tool resonate with local users through culturally accurate language.

Other ongoing support includes crafting and translating press releases for Samsung product launches.

Phillips Auctioneers

Modern & Contemporary Art Sale;

20th Century & Contemporary Art Sale;

The Hong Kong Watch Auction

Regularly craft editorial features to promote Phillips’ Hong Kong auctions — a project that lets me tame (and indulge) my art roots and curiosity. Tailored for collectors and connoisseurs, these write-ups spotlight standout lots, artist insights, and curatorial themes.

Animoca Brands
MotoGP™ Fantasy Web Game

Led UX writing and interface copy for this fantasy web game, a project that brought together fast-paced gameplay and the emerging world of blockchain and NFTs. From onboarding flows to in-game prompts, I crafted user-centric copy that balanced clarity, excitement, and accessibility.