Copywriter | Translator | Digital Marketer

Collaborated with La Prairie on the copy curation of their fine dining menu to exclusive guests. The food tales exemplifies the ethos of 'timeless beauty' that is at the core of La Prairie's brand philosophy.

Localized DeBeers marketing and communication materials for the Hong Kong market. One key project (the one I loved the most!) was the 2021 Forevermark "I do" commercial. 

Produced a variety of copies from online to offline. Preview this magazine excerpt from Jardine's Magazine "Thistle".

Created write-ups for Cathay's new in-flight dining concept, including social media posts and banner taglines; Video subtitling for the "Greener Together" campaign; SEO-optimised destination guide write-ups for the CX website.

Regularly writes SEO-optimized blog articles for promoting Indeed's job search platform.

Regularly craft and translate press releases for Samsung products. Also participated in building the Cantonese - English idiom bank for Samsung Galaxy AI in 2024.

Wrote a series of social media feeds in support of Asahi Singapore's TVC launch. Graced with Daniel's Wu speical performance, the brand celebrates "Karakuchi" in its multi-channel campaign.

Transcreation and localization of Finnair's website, cabin brochures, newsletters and other marketing collaterals for the Hong Kong market. 

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Regularly craft editorials to market Hong Kong auctions, including the Modern & Contemporary Art auction, and 20th Century & Contemporary Art Sale.

Produced UI copy for the MotoGP fantasy web game for Animoca. This experience introduced me to the world of gaming and the intricacies of writing for users navigating blockchain and NFT elements.

Created printed product descriptions for the Mentholatum's lip balm series.

Wrote and localized a variety of online content for UNHCR Hong Kong to raise funds for refugees