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Selected works are showcased below. They are just a little piece of the pie! I also write for start-ups and small & medium enterprises. Enquire now  

Copywriting

La Prairie

Caviar Dinner Remastered Food Menu

Collaborated with La Prairie on the copy curation of their fine dining menu to exclusive guests. The food tales exemplifies the ethos of 'timeless beauty' that is at the core of La Prairie's brand philosophy.

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DeBeers

Webpage & ad commercial localization from EN to ZH

Localized DeBeers marketing and communication materials for the Hong Kong market. One key project (the one I loved the most!) was the 2021 Forevermark "I do" commercial. 

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7-Eleven

Website, award write-ups, magazine & newsletter articles

Produced a variety of copies from online to offline. Preview this magazine excerpt from Jardine's Magazine "Thistle".

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Cathay Pacific

Social media, video subtitling, banner KV, SEO blog entry

Created write-ups for Cathay's new in-flight dining concept, including social media posts and banner taglines; Video subtitling for the "Greener Together" campaign; SEO-optimised destination guide write-ups for the CX website.

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Indeed

Blog article copywriting

Regularly writes SEO-optimized blog articles for promoting Indeed's job search platform.

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Samsung

Press release; LLM creation for AI function

Regularly craft and translate press releases for Samsung products. Also participated in building the Cantonese - English idiom bank for Samsung Galaxy AI in 2024.

Copywriting

Asahi

#AsahiSuperDry social campaign

Wrote a series of social media feeds in support of Asahi Singapore's TVC launch. Graced with Daniel's Wu speical performance, the brand celebrates "Karakuchi" in its multi-channel campaign.

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Finnair

Webpage & brochure localization from EN to ZH

Transcreation and localization of Finnair's website, cabin brochures, newsletters and other marketing collaterals for the Hong Kong market. 

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Phillips Auctioneers 

Editorial write-up

Regularly craft editorials to market Hong Kong auctions, including the Modern & Contemporary Art auction, and 20th Century & Contemporary Art Sale.

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Animoca - MotoGP game

UX design and copywriting

Produced UI copy for the MotoGP fantasy web game for Animoca. This experience introduced me to the world of gaming and the intricacies of writing for users navigating blockchain and NFT elements.

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Metholatum

Product descriptions on cosmetics packaging

Created printed product descriptions for the Mentholatum's lip balm series.

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UNHCR Hong Kong

Social media and ad account management
Crafted website copies, subtitled awareness & fundraising videos

Wrote and localized a variety of online content for UNHCR Hong Kong to raise funds for refugees 

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